YAWNN. is more than just a clothing brand. It's a movement that celebrates individuality and encourages people to live in the moment. Our story began in March 2021 in Edinburgh, UK and spread across the UK as we worked with several local manufacturers and other small businesses to further grow our brand.

We relied on the power of social media to spread our message. Our debut graphic designs featuring bold, aesthetic prints of phrases stating "You Talk Too Much", "Wish You Were Here" and "It's Not That Serious" on the back of our signature oversized hoodies quickly caught the attention of people all around the world. From the United States to the United Kingdom, Australia to France, Germany to Canada, our message resonated with people who were looking for something more than just another boring clothing brand.

Our mission is to remind people through our clothing that life is too short to take everything so seriously and people should live in the moment and make meomories. We encourage and celebrate individuality and reject the notion of conformity. We want people to be and embrace their authentic selves.

YAWNN. is not just a clothing brand but a lifestyle choice we think everyone in the world can identify with and support. Join our movement and start living.